In 2009, subway passengers from across Toronto were greeted with a provocative ad campaign that challenged them with a simple question: Why Love One But Eat The Other? The ads were put together and distributed by a dedicated Toronto team with the help of Mercy For Animals, and offered viewers information about factory farming in [...]
Tag Archives: Kimberly Carroll
Friends or Dinner?: A Toronto Subway System Campaign Stops the Public in Its Tracks
June 30, 2009 – 11:00 am
“Why love one but eat the other?” is the provocative slogan of the recent campaign launched by concerned citizens of Toronto and the U.S.-based animal advocacy organization, Mercy for Animals. This ambitious initiative, running June 9th to August 15th, involves a series of visually-striking subway posters that centrally juxtapose images of animals typically considered pets [...]




