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President and co founder of PETA (People for the Ethical Treatment of Animals) Ingrid Newkirk knows how to get attention. Famous for her shock tactic activism and reliance on celebrity endorsements, Newkirk’s role as a crusader against animal suffering has made her perhaps the world’s most recognized animal advocate.

Her recent book One Can Make a Difference: How Simple Actions Can Change the World offers a distinctly softer (yet equally passionate) approach to activism than what has made both PETA and Newkirk legendary. In this discussion, Newkirk joins us in studio to reflect on the stirring anthology, in which animal issues surprisingly feature as but one among many significant topics.

The book’s impressive list of essayists include spiritual leader His Holiness The Dalai Lama, artist Sue Coe, musician Ravi Shankar, political representative Dennis Kucinich, poet Benjamin Zephaniah, performance artist Rachel Rosenthal, and a host of other inspiring, but lesser known individuals, such as Cheryl Ward-Kaiser and Dana Hork, and many more. Listen in to hear about Newkirk’s motivation for the book, her journey with activism, and some of the most searing criticisms she’s faced.

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