A Hen’s Perspective: Inside the Virtual Battery Cage

Mark Middleton, creator of Animal Visuals: Visual Resources for Animal Advocates, wants us to shift our perspective… literally. In his Virtual Battery Cage infographic, Middleton provides an immersive first person environment that attempts to give the user a visual and audio experience of a typical “battery hen,” an egg-laying chicken who spends most of her life cramped within a cage. In this interview, we explore the motivation behind Middleton’s striking infographic, weigh into the politics of representation, and examine this innovative contribution to animal activism.

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