“Why love one but eat the other?” is the provocative slogan of the recent campaign launched by concerned citizens of Toronto and the U.S.-based animal advocacy organization, Mercy for Animals. This ambitious initiative, running June 9th to August 15th, involves a series of visually-striking subway posters that centrally juxtapose images of animals typically considered pets in North America against images of animals raised for food. Accompanying these images, text provides stereotype-busting information about “farm animals”. Additional images and commentary highlight contemporary factory farm conditions and animal treatment within the industrial food system. In this program, Kimberly Carroll, a key organizer of the campaign, shares her thoughts on these highly-viewed public education materials, including people’s reactions to the posters and a few background stories about the animals featured in the heart-rending pictures.
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